Application Insight
The goal of this work was to analyze Kickstarter data to determine if a product idea can be promising on the Kickstarter platform.
Product Idea
With the advent of 3D printing, Adidas has recognized the ability to produce individually tailored running shoes. Athletes can use their smartphones to analyze their movements and send them to Adidas, where a shoe adapted to their movement will be produced. The 3D printer is expected to manufacture at least 80% of the running shoe.
Approach
The Kickstarter dataset is in CSV format and was downloaded from https://www.kaggle.com/datasets/kemical/kickstarter-projects/data. The dataset originates from the year 2018. To achieve the goal, the Business Analytics process by Seiter (Business Analytics - How to Use Data for Corporate Control (2023), Mischa Seiter, ISBN 978-3-8006-6929-5) is used.
Learnings
- Answer business-relevant questions using data-based analyses
- Programming with Python
- Data visualization using Seaborn, Matplotlib